User Personas as an Inclusive Design and Development Tool

In this interactive experience, the audience will build empathy and understanding of people with disabilities (PWD) with hands-on activities and simulations. First, we will discuss how people with disabilities use the internet and how we as designers and developers can make websites and apps more inclusive. Once briefed on the ABC’s of accessibility, we’ll delve a little deeper into different personas within the disability community with hands-on activities. You will learn how digital accessibility relates to the specific needs of each persona and how to build understanding into your own workflow.

Whether you’re a seasoned accessibility pro or you’ve never heard of it before, technical or non-technical, you’ll be able to follow along, participate, and gain valuable new knowledge and insight about how to make your digital offerings more inclusive through personas.

Attendees will leave this session with:

  • A greater understanding of the specific needs of people with disabilities online
  • How to build inclusiveness into your personas and workflows
  • Links to valuable tools and resources to use in your own projects

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